Courses: 1 - 12 of 78
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Advertising, Sales Promotion, and Publicity
The Phoenix Suns have an in-house agency. Their efforts include billboards, cooperative campaigns with other groups and products, and press releases that keep the team and players in the public eye. An in-house video production team creates materials to distribute information, present interviews, an... read more
DVD style course with completion certificate only
Aluminum Bat Production at Louisville Slugger
Louisville Slugger has been the number one name in wooden baseball bats for 150 years, but then the unthinkable happened. A new material revolutionized baseball, the aluminum bat. This Kentucky giant new everything there was to know about wood, and wood manufacturing, but nothing about aluminum. The... read more
DVD style course with completion certificate only
Analyzing the Environment: Featuring Dole
As the world's largest producer and marketer of fresh fruit and vegetables, Dole is constantly analyzing the environment to make sure their marketing messages are on target. In recent years, statistics have shown a rise in obesity and unhealthy eating habits in the U.S. In response, Dole is adapting... read more
DVD style course with completion certificate only
AON: Selling by Building Relationships
Today, in many fields selling is about building long-term relationships with customers. For sales people, relationship selling is viewed as a continuous circle in which they analyze customer needs, present the benefit of their product or service, gain the commitment from customers, and provide servi... read more
DVD style course with completion certificate only
BMW: World Class Cars, World Class Service
The Levin family has sold new and used cars in Chicago and Northwest Indiana for the past 55 years. In 1981, they began selling BMWs, and since 2001, they've sold that brand exclusively. The Levin philosophy is not just to satisfy customers, but to exceed the expectations of customers when satisfyin... read more
DVD style course with completion certificate only
BP: Creating a Global Brand
After completing a $120-billion acquisition program involving eight companies from around the world, British Petroleum launched a global campaign to 'rebound' itself and the eight acquired companies to a new identity...'BP'. The marketing strategy and global advertising program is explained by the V... read more
DVD style course with completion certificate only
Brand Management: Featuring Chase
In 2004, JP Morgan Chase merged with Bank One to become the second largest bank in the United States. Before the merger, both companies were major banks with tens of thousands of employees and hundreds of thousands of customers. The combined company was faced with the challenge of creating a new coh... read more
DVD style course with completion certificate only
Branding: Featuring Newman's Own Organics
Newman's Own Organics is a small company with a big brand. In 1993, Newman's Own Organics was started as a division of the already-established company, Newman's Own. Newman's Own is a successful brand of packaged foods founded by the late veteran actor and philanthropist, Paul Newman. Although the s... read more
DVD style course with completion certificate only
Building Customer Relationshps Featuring: Harley-Davidson
Harley Davidson feels the experiences that are face-to-face with customers are most important. Participating in events allows Harley to stay in touch with current customers and to meet new, potential customers. Harley encourages customers to customize their bikes, facilitating the ability for people... read more
DVD style course with completion certificate only
Business Profiles: Karen Beal with Urban Gateways
An interview with Karen BealEx-board member of Urban Gateways Urban Gateways is a non-profit organization devoted to bringing the arts and arts education to the public school system. In the non-profit sector, companies rely on their staff and volunteers to give voice and credence to their organizati... read more
DVD style course with completion certificate only
Business to Business Marketing (Business Shape Up)
How business-to-business marketer of services leverages its understanding of organizational buying to build relationships with Fortune 500 companies.
DVD style course with completion certificate only
Business to Business: Featuring Dole
Dole is the world's largest producer of fruits and vegetables. The Dole label is seen on both fresh and packaged produce all over the world. In order for Dole to manage such large-scale operations, they must contract with vendors from around the globe. The process of identifying and creating these r... read more
DVD style course with completion certificate only
