Coca-Cola

Pick up where "In Search of Excellence" left off. The Excellence Files gives you insights into what smart companies are doing to meet the changes and challenges of the future.

At Coca Cola you will hear how the failure of the New Coke product launch taught the company huge lessons in brand power.

Pick up where "In Search of Excellence" left off. The Excellence Files gives you insights into what smart companies are doing to meet the changes and challenges of the future.

The video contains 8 segments consisting of case studies from Southwest Airlines, Rubbermaid, Defense Personnel Support Center, USAA, Coca Cola, Whole Foods, Work Family Directions, and Timberland.

All video and case studies are found in the Chapters tab.

Here’s a sampling of what you will learn from some of the eight case studies:

At Southwest Airlines you will see how a unique company culture has turned this airline into a leader in a very competitive business.

In the segment called Streamlining for Global Competition, you will see product development meetings at Rubbermaid and an Israeli company ZAG. See innovation and competition in action.

At the Defense Personnel Support Center, see how a government agency changed itself and improved service and quality.

At USAA, you will see how this customer service leader is Future-Proofing the Business

At Coca Cola you will hear how the failure of the New Coke product launch taught the company huge lessons in brand power.

And at Whole Foods Market, you will see truly empowered teams work to solve problems and deliver extraordinary service.

At Work/Family Directions you’ll learn why it’s vital to build a workforce that is committed to the company.

Visit Timberland to see the importance of corporate responsibility and community involvement.

REVIEW (From Bill Ellet at Training Media Review)

It isn’t often that art, effective instruction, and a crucially important topic come together in a training video. It’s even rarer when the video is a hoot to watch. All these things are true of The Excellence Files. In concept it’s the sequel to In Search of Excellence, one of the most influential videos of the eighties…

Here’s a recommendation: get this video. Or, at the very least, let your management team know that it exists and suggest (strongly) that they go get it. For total organizational health and well being, The Excellence Files is good medicine. And it’s actually fun to take."

Includes an Action Guide.