Exporting is an important way for a business to maintain and grow its market share. Firms that export, experience significant advantages, extending the sales potential of existing products and increasing profit through a larger customer base. These firms gain a global market share and reduce their dependence on their existing markets. Cretors is one small business that was ready when the world came to its doorstep. Cretors is the largest manufacturer of machines for popping and flavoring popcorn in the world.