Ford created the world's first hybrid SUV, the Ford Escape. This is a flag-ship vehicle for the company that shows what the future may look like and what the company is striving for. It is a cutting-edge vehicle that meets consumers demand for SUV's while also being fuel efficient. Ford involved over 20 different areas of the company for the product launch since it was a new type of product—they wanted to create new markets to have greater market share going forward.
