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BP: Creating a Global Brand
After completing a $120-billion acquisition program involving eight companies from around the world, British Petroleum launched a global campaign to 'rebound' itself and the eight acquired companies to a new identity...'BP'. The marketing strategy and global advertising program is explained by the V... read more
DVD style course with completion certificate only
Building Relationships with Coffee Growers: Featuring Starbucks Coffee
The volatility of the price of coffee has forced many growers out of business or resulted in poor plant and land maintenance affecting the quality of the coffee. Starbucks has initiated a 'Fair Price Policy' with their growers to insure a constant income stream to these farmers who do not have acces... read more
DVD style course with completion certificate only
Business in a Global Economy: Featuring The Second City
Since 1959, The Second City has developed an international reputation as the home of hilarious, live-sketch comedy. The company's mix of social satire and fast-paced improvisation has created a unique brand of comedy unparalleled in the entertainment industry. Today, The Second City theaters in Chic... read more
DVD style course with completion certificate only
Business Profiles: Horst Kohler with International Monetary Fund
An interview with Horst KohlerInternational Monetary FundFounded in 1944 by delegates from 45 nations, the IMF is where countries in severe monetary crisis turn for help. "One of the main sources of international friction and conflict is the abuse of monetary policy." Countries in the throes of depr... read more
DVD style course with completion certificate only
Competing in Global Markets: Featuring Cold Stone Creamery
More than any other time in history, business knows no borders. Globalization is transforming the world economy, creating new and unprecedented opportunities for businesses to market their goods and services. An effective global strategy enables businesses to tap new sources for materials and labor.... read more
DVD style course with completion certificate only
Culture by Culture
Ways of doing business varies from country to country and culture by culture. World Book Encyclopedia reps convene to discuss these cultural differences.
DVD style course with completion certificate only
Differences in Political Economies
Comparison is made among the different economic and political systems, including collectivism, individualism, democracy, totalitarianism. Caution should be exercised when doing business with countries going through changing systems. It is necessary to understand expectations, objectives, and relevan... read more
DVD style course with completion certificate only
Doing Business in Taiwan
With the impressive growth rate of high-tech industry and commerce in Taiwan, the climate is right for entrepreneurship. Pollution has become a problem, but it is being dealt with.
DVD style course with completion certificate only
Domino's Pizza in Mexico
Domino's conquest outside the U.S. began in 1983 in Winnipeg, Canada. By 1995, Domino's Pizza International opened its 1,000th store. In 1997 came international store number 1,500. There were 3,000 stores outside of the U.S. in 2006. Today, Domino's is in over 50 markets and is set on growing into m... read more
DVD style course with completion certificate only
The Environment and Corporate Culture: Featuring Caterpillar
The term "environment" when used in business, represents the combination of conditions and influences that impact the way business is done, both within and outside of the organization. As a true global player with operations in 40 countries, Caterpillar Inc. has positioned itself not only as a marke... read more
DVD style course with completion certificate only
Exporting Products to Global Markets: Featuring C. Cretors & Company
Exporting is an important way for a business to maintain and grow its market share. Firms that export, experience significant advantages, extending the sales potential of existing products and increasing profit through a larger customer base. These firms gain a global market share and reduce their d... read more
DVD style course with completion certificate only
Financial Management Information Systems
In the financial markets, up-to-the-minute information is critical on a world-wide basis. Telerate is a financial information network that links global financial centers electronically and has revolutionized financial management. In order to be successful in this arena, traders must be part of this ... read more
DVD style course with completion certificate only
