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English

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The volatility of the price of coffee has forced many growers out of business or resulted in poor plant and land maintenance affecting the quality of the coffee. Starbucks has initiated a 'Fair Price Policy' with their growers to insure a constant income stream to these farmers who do not have access to good banking and capital markets.
Categories
International Business
Release Date
Jan 1, 2003
Video Running Time (minutes)
12:00
Producer
MacLean Business Videos
Course ID
MCL-976