Marketing Environment

Streaming Video

One Year Limited Access

English

Plays $295.00

About

About

When Coca-Cola launched its product in Japan after World War II, they learned many lessons about cultural differences between the USA and Japan. A senior Marketing Vice President at Coke's Japanese Headquarters discusses many of these issues.
Categories
Culture & Diversity
International Business
Release Date
Jan 1, 1995
Video Running Time (minutes)
9:00
Producer
MacLean Business Videos
Course ID
MCL-102