This sales promotion tape is used by Nucor Steel to reach its organizational buyers. Viewers can be asked to critique the video as an effective tool in reaching these organizational buyers. It shows how Nucor Steel is an example of a company that has redefined its industry with a bold, new approach. Confronting the growth of Japanese steel industry, it established a different culture, reduced inefficient bureaucracy, and implemented state-of-the-art technology; it worked to restore the American steel industry to its former position as a world leader.
